Research

• Review Project Brief
• Study background material and identity standards to ensure an understanding of the project context
• Initiate competitive research. What are similar brands doing and why?

Wireframing

• Analyze research and information gathered
• Draft concepts and preliminary designs and selects the most appropriate options for further development
• Select a composition that best speaks to the target audience

Design

• Working off of the selected wireframe, develop a look and feel.
• Use web standards to design an intuitive experience while maintaining visual quality

Implementation

• Begin implementation of design across all required deliverables.

SKILLS

Running a freelance design business has given me experience in all aspects of the design industry. I am comfortable working with and presenting to clients, as well as designing and developing websites and social media campaigns.

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