- Review Project Brief
- Study background material and identity standards to ensure an understanding of the project context
- Initiate competitive research. What are similar brands doing and why?
- Analyze research and information gathered
- Draft concepts and preliminary designs and selects the most appropriate options for further development
- Select a composition that best speaks to the target audience
- Working off of the selected wireframe, develop a look and feel.
- Use web standards to design an intuitive experience while maintaining visual quality
- Begin implementation of design across all required deliverables.
Running a freelance design business has given me experience in all aspects of the design industry. I am comfortable working with and presenting to clients, as well as designing and developing websites and social media campaigns.
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